Rumblefish and Magnatune, music licensing and music publishing

Recently I met with Rumblefish http://www.rumblefish.com/ founder Paul Anthony. His not-evil music licensing company who has managed to crack into the big league (with licenses to The Sopranos, Adidas, JCPenney and Fox Sports). I admire his commitment to not being evil, and his successful focus on high-end licensing.

Rumblefish and Magnatune will be cooperating on a number of fronts, specifically:

• Rumblefish will be able to sell Magnatune's music through its licensing business
• Magnatune will develop a version of its online licensing system for Rumblefish, so that Rumblefish will have an all-online music licensing site
• Magnatune will be contracting to Rumblefish to do the "Publishing Administration" for our about-to-be-launched new business "Not Evil Publishing", which is a music publishing business for self-owned musicians. More about the publishing business as that site goes live...