I'm reading the 2nd edition of "Don't make me think!", an excellent web-site usability book.
I got to thinking that the "buy" button at Magnatune doesn't do a very good job of explaining the basics, such as:
1) what am I buying? What does it cost?
2) if I buy a download, what do I get? What formats or quality? Is there copy protection?
3) Do you sell songs or albums or both?
I've revamped the details page in a few ways in improve this:
there are now "buy a download" and "buy a cd" buttons under the artwork. People have asked "how do I buy?" -- the small "buy" link at the end of each album seems to not be seen by people.
Under these buy buttons in a new link to "what you get when you buy" which gives a kind of mini FAQ:
|We sell complete albums.
Albums are available as a download or as a physical CD.
$8 is the price we suggest you pay for an album, but you can choose to pay as little as $5 or as much as $18. The artist gets half of the price you choose.
A CD costs $4.97 more than a download.
You can download MP3s and perfect-quality WAV files (as well as several other open formats such as FLAC, OGG and AAC). These work on all computers (Windows, Mac OSX & OS9, and Linux) and have no copy protection. Downloads typically take 20 minutes to one hour.
When you buy a CD, you also get to download the music right away.
You can give 3 copies of the music to your friends.
I wrote in very short sentences to make it punchy and clear. I'd appreciate feedback as to whether I should explain some other things on this page, or if there's something I can remove or that's unclear.
I've also made the "BUY" button bolded and uppercase on the artist pages:
and on the details page the list of choices is in larger text, as one of the tips in the "don't make me think!" book is to use larger text for the most important items:
I'm not too happy that there are three paths now to buying, which are:
1) the "buy" link on the artist and details pages, next to listen hifi/lofi
2) the "buy album" link on the details page
3) the "what you get when you buy" page lets you continue to buy a download or CD
I'm worried that people will wonder "how are these different links different?" but perhaps not, perhaps having several paths will help people find their way to buying. We'll have to see...
I've asked Shannon to rewrite the "choose page" which you get when you hit "buy" so that it answers basic questions better, like the "what you get when you buy" page does.