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the ever-changing top slogan
In the past few days, a few more people have chimed in against my slogan "listen to hours of music for free, buy it once you love it" as emphasizing "free" too much.
So, the latest iteration in the top of page slogan is:
| Listen. Love It. Buy it. We sell MP3s and perfect quality downloads. |
Well, I don't expect these changes to cause any significant increase in sales, but that doesn't keep us from tinkering with it.
Posted by John Buckman on April 11, 2006 at 12:39 AM | Permalink
Comments
Too bad it's no longer clear you can listen to complete albums before buying... It gives no hint that you're any different from all the other sites where you can listen for a small sample of track and then buy it.
Posted by: vnick at Apr 11, 2006 2:41:44 AM
I disagree. The previous phase "Listen to hours of music for free" did not necessarily communicate it was complete albums. It could have been hours of 30 second snippets. And the "free" aspect could easily be misunderstood. I'm glad to see it gone. I like the new phrase.
Posted by: Steve at Apr 11, 2006 11:42:19 PM
I agree with Steve. Though there are some clear places where "free" should be applied, I believe that it's important to place some emphasis on the whole purchasing aspect. The fact that Magnatune allows you to listen to all of its music before you buy is a very attractive characteristic, which most music sites do not provide. Jan's catch-phrase is awesome. I'm of the opinion that something like this is good for the rest:
"Listen. Love It. Buy it.
Listen to full-length tracks of all of our music before you decide to buy."
Posted by: zborgerd at Apr 12, 2006 5:57:52 PM
