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Survey results of top magnatune customers
There's an Economist by the name of Tobias Regner (
http://ssrn.com/author=404730) who writes a lot about digital music and other Internet topics, and he really likes Magnatune's "pay what you want model". He wrote a famous paper about it in 2005, which is at
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=721596 and it got a bit of press, which is really helpful to Magnatune.
Tobias wants to do another paper on Magnatune, and asked me to send his survey to the top Magnatune customers.
I sent his survey to about 600 people, being those who have purchased 10 or more albums from Magnatune. The resuls are anonymized, and a summary of the results is visible below. About half of the questions were text fill-in, and thus couldn't be summarized, so I haven't included them below.
A few interesting details about our more-than-10-albums-purchased people surveyed:
- only 18% of them are under 30, and 42% of them are over 50
- 47% of them are not American
- Overwhelmingly male (92%)
- Not especially wealthy (51% make between $1000 and $4000 a month)
- Indicate they very much like returning favors (err.. or they probably wouldn't have filled out this survey)
-john
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4.
Would you say that you generally rather pay less, around the recommended price
or above it?
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Response Percent
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Response Total
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less
|
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14.2%
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31
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around
|
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61.6%
|
135
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above
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28.3%
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62
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Total Respondents
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219
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(skipped this question)
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5
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Response Percent
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Response Total
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19 years or younger
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1.4%
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3
|
|
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between 20 and 29
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16.2%
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35
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between 30 and 39
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23.1%
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50
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between 40 and 49
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17.6%
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38
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50 years or older
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41.7%
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90
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Total Respondents
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216
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(skipped this question)
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8
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11. In which country do you live?
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Response Percent
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Response Total
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USA
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52.8%
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114
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Japan
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1.9%
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4
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Canada
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6.5%
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14
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Germany
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4.2%
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9
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United Kingdom
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10.6%
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23
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France
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2.3%
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5
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Other country
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22.2%
|
48
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Total Respondents
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216
|
|
(skipped this question)
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8
|
|
|
|
|
|
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Response Percent
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Response Total
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female
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7.9%
|
17
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male
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92.1%
|
199
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Total Respondents
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216
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(skipped this question)
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8
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|
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13. In which range is your monthly personal income?
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Response Percent
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Response Total
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less than $500
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7.3%
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15
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between $500 and $999
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2.9%
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6
|
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between $1000 and $1999
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16.1%
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33
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between $2000 and $2999
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17.6%
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36
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between $3000 and $3999
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18%
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37
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between $4000 and $4999
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10.7%
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22
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between $5000 and $6000
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8.8%
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18
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more than $6000
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19%
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39
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Total Respondents
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205
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(skipped this question)
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19
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|
|
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15. Do you actively make music, for instance as a member of a band?
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Response Percent
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Response Total
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Yes
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20.7%
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44
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No
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79.3%
|
169
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Total Respondents
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213
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(skipped this question)
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11
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|
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16. Please rank the following statement: "It is important to me what others
think of me."
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Response Percent
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Response Total
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Very important
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2.3%
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5
|
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Quite important
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24.1%
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52
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Not too important
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47.7%
|
103
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Not important
|
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16.7%
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36
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Not important at all
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9.3%
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20
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Total Respondents
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216
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(skipped this question)
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8
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17. Are you donating to charities and if so how often?
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Response Percent
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Response Total
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Never
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9.3%
|
20
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Occasionally
|
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56.9%
|
123
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Frequently
|
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34.7%
|
75
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Total Respondents
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216
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(skipped this question)
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8
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18. If someone does something that is beneficial to you, would you be prepared
to return a favor, even when this was not agreed upon in advance?
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Response Percent
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Response Total
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Certainly yes
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|
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44.9%
|
97
|
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Yes
|
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35.2%
|
76
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Probably yes
|
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17.1%
|
37
|
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Unsure
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2.3%
|
5
|
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Probably no
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0.5%
|
1
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No
|
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0.5%
|
1
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Certainly no
|
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0%
|
0
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Total Respondents
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216
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(skipped this question)
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8
|
|
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19. Do you tend to consider strongly what others believe is appropriate when you
make a decision?
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Response Percent
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Response Total
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Certainly yes
|
|
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3.3%
|
7
|
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Yes
|
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19.5%
|
42
|
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Probably yes
|
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24.2%
|
52
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Unsure
|
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16.3%
|
35
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Probably no
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21.4%
|
46
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No
|
|
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12.6%
|
27
|
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Certainly no
|
|
|
3.3%
|
7
|
|
Total Respondents
|
215
|
|
(skipped this question)
|
9
|
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