Just for fun, I crunched some numbers to see what genre people tend to click on when they come to the home page.
Here are the results:
Classical is by far the most popular one (1 in 3 home page visitors click on it), though electronica is very popular too (1 in 7 visitors click on it).
Our Catalog by Genre
Joerg asked: how does this correlate to the number of albums in each genre? and so I made this chart comparing the number of albums per genre vs the actual demand for those genres, as evaluated by what people click on the home page.
and here are the actual numbers:
You can see that the numbers "demand vs actual" roughly coincide, though with some variability:
1) For classical, jazz and hip-hop there's a greater demand for those genres than there is catalog
2) There are more albums than demand for alt rock, new age, hard rock, electro rock and world.
And what about licenses by genre?
At Magnatune, we have two business: selling all-you-can-eat memberships, and also licensing music to businesses. I ran the same analysis for our licensing, and found that new age is the most popular genre to license, and that all the other genres are about equal in licensing (we just started offering hip hip last year, which is probably why it's so small).
Here's a chart:
and here's the actual number of licenses we sold per genre:
I thought this was a very good point made in the comments:
It strikes me that one issue that may skew these numbers is the relative breadth of categories. "Classical" is a very big tent, to the point that someone looking for Gregorian Chant and someone looking for post-Romantic French music will be looking in the same place. There is a much greater chronological and stylistic range in what you call classical music and what you call "hard rock," "electro rock," "electronica," etc.
His point (as I take it) is that the "bucketing" in the chart is really skewing the results. So I redid the charts by combining genres to combining sub-genres in a way that seemed fair.
Here's what I did:
- I combined "ambient" and "new age"
- I combined "Alt Rock" "Hard Rock" and "Electro Rock"
- I combined "World" with "Jazz" (I know, that's debatable).
- I left Electronica alone
The chart does come out differently after doing this:
here are some things I note from this new chart:
- all the genre (except new age/ambient) have a similar number of albums
- demand for classical is greater than the catalog size, and he opposite is true for new age. However new age/ambient is still the #2 more popular genre.
- jazz/world and electronica have appropriately sized catalogs for their demand, though we have more rock than demand.
A followup blog posting is available with more charts.